Marketing Labor Law References

Marketing Principles in History Events

Administrator — Wed, 10 Mar 2010 07:31:10 +0000

Traditional history books are boring, but when you use the historical events as a guide to solve problems in modern sales, marketing or business challenges, you will love to learn about historical content. Then you will soon realize that historical events provide solid marketing principles that are not only entertaining, but can also show you how to double your sales or your income.

In fact, consumer interests are now beginning to show in documentaries from the History Channel and Discovery Channel. Even Hollywood picks up on this trend by producing history movies such as 300, Alexander, Braveheart, The Patriot, Gladiator, etc.

Online Auction Hazards

Administrator — Wed, 10 Feb 2010 05:48:39 +0000

Online auctions are becoming more popular these days as people find some top-notch goods sold at bottom prices. Or they try to make a few bucks out of the unused items in their house. However, these auction sites are becoming more and more unsafe due to the complaints filed to Internet Fraud Watch.

To prevent being scammed, educate yourself first by reading the rules of the auction site. Try it out by making a small bid if you are buying, or sell a low-cost item if you are selling. Before making a bid, check out retail prices to be sure that you are really getting a good deal. These tips will greatly reduce the risk of falling in the auction pitfalls.

Traditional Marketing and Affiliate Marketing

Sherill — Sun, 10 Jan 2010 15:36:29 +0000

www.wmin.ac.uk

What is the difference between traditional marketing and affiliate marketing?

In traditional marketing, it would encompass all traditional forms of selling which includes being a “door to door” salesman. You will also do telemarketing as well as advertising in radio, television, newspaper, and other forms of traditional media. These methods can work, but it is not a fun or easy journey, especially for the marketing employee.

On the other hand, affiliate marketing can have a lot of variation in the actual pay and structure. It includes direct commission and override commission as well, according to the production of your marketing group.

Watchdogs for the MLM Industry

Administrator — Thu, 10 Dec 2009 05:43:40 +0000

The FTC (Federal Trade Commission), BBB (Better Business Bureau) and USPS (United States Post Office) gave some advice to make sure that you are signing up with a legal MLM (Multilevel Marketing) rather than just falling into the trap of pyramid schemes.

According to these watchdogs, you should get all the facts about the company including its history, owners, officers and products. Find out the start-up cost, if itâ€™s too expensive then maybe the members are earning from getting more people into their organization, which is strictly prohibited. The company should also have real products to distribute to its customers with a good buy-back policy in place.

Marketing: Ethical, Social and Legal Issues

Administrator — Tue, 10 Nov 2009 05:41:31 +0000

When people think of marketing, they see it as product development and price setting. They see it only as a team that creates promotions and decide on how customers can purchase the products.

However, marketers are faced with much more issues than these. Their decisions must be legally sound, which is why they should understand patents, copyrights and trademarks. They must also be aware of the new world of the internet law (sometimes referred as cyberlaw). Being socially responsible, they must be in tune to societyâ€™s demands. Also, their actions must be ethical to prevent the moral destruction of the company they represent.

The Federal Trade Commission Laws

Administrator — Sat, 10 Oct 2009 13:14:50 +0000

The Federal Trade Commission Laws are laws that govern about particular marketing practices as well as on how goods and services are promoted in a certain kind of industry. For example on business opportunities. As a requirement in the Franchise and Business Opportunity Rule, the sellers and the franchise of that specific business opportunity must provide the customers a disclosure document in detailed. This should be done with a minimum of ten days before the customer close the deal by paying money. At the same time, those companies that earn through representations must provide customers a black and white documented basis for anything that they claim.

Consumer Alert

Administrator — Thu, 10 Sep 2009 13:16:45 +0000

There is no question with regards to the capacities and capabilities of the Internet. That is why, even with the presence of numerous laws and regulations being imposed, there will always be an enforced challenge. Because of this fact, the consumers, who are in this days of technology are very much informed, will always be one of the key factors in the proper evolution of the Internet and how it is being used.
The Internet provides many products and services to the users free of charge. But of course, the consumers are held liable to check and verify. To make a smart choice, consumers should require specific and clear information about the products and the services.

Get the Best Marketing Education

Sherill — Mon, 10 Aug 2009 15:29:18 +0000

www.squidoo.com

If you are seriously considering entering the global economy with complete skills and knowledge, then you have to get the best marketing education that you can find. Those who have good training in this field can pursue exciting positions in business management, retail, public relations, promotions, marketing, and advertising.

There are many schools that offer marketing courses for people who want to get ahead in retail and in business. Vocational schools generally offer certificates of undergraduate degrees or completion. Courses in the field are quite diverse, and may include areas of visual arts, technical writing, statistics, sales, political science, public affairs and speaking, mathematics, market research, economics, and communications.

Legal, Social and Ethical Issues in Marketing

Administrator — Fri, 10 Jul 2009 02:37:38 +0000

Most people think of marketing as being focused on developing products, setting prices, creating promotions and deciding how customers can purchase products. But marketers deal with many more issues as they attempt to operate a successful business. In this topic area we examine additional issues that confront marketers. Issues covered include a look at the legal environment of marketing. We also examine how society may impact marketing decisions by considering the social responsibility and ethical behavior of marketers.

Area Coverage:

- lists links to several detailed internet law sites that provide a wealth of information and explanations often in easy to understand language
- explores the emerging and burgeoning world of internet law (sometimes referred to as cyberlaw) and see why the internet is in many ways reminiscent of the wild wild west
- offers a number of excellent resources and links dealing with Intellectual Property such as understanding patents, trademarks and copyrights
- looks at how marketers are responding to society’s demands that marketers be more socially responsible
examines the role ethics plays in marketing decisions

Source: knowthis.com

Is Marketing an Art or A Science?

Administrator — Wed, 10 Jun 2009 13:12:13 +0000

More often than not, marketers still debate whether marketing is a form of art or work of science. In reality, the whole idea is relative. What matters is that, marketers should have a creative mind and must be intelligent enough to apply scientific principles to be successful in the industry. Their priority should be to ensure that the business objective is delivered. That there is effectiveness and accountability met. There is a need for marketing to have an organized credibility. Marketing should evolve because in this time of age, customers are not anymore 100 percent dependent on marketers to get information. They now consider communication among circle of influence which is much easier and fun.