Traditional history books are boring, but when you use the historical events as a guide to solve problems in modern sales, marketing or business challenges, you will love to learn about historical content. Then you will soon realize that historical events provide solid marketing principles that are not only entertaining, but can also show you how to double your sales or your income.
In fact, consumer interests are now beginning to show in documentaries from the History Channel and Discovery Channel. Even Hollywood picks up on this trend by producing history movies such as 300, Alexander, Braveheart, The Patriot, Gladiator, etc.
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There are many Internet business opportunities that exploit the novelty of the Web as a lure. If you nibble, they’ll further bait you with promises of freedom, esteem, high income and the good life. For a fee, they’ll set you up with a company-sponsored, duplicate Website, along with products or services to sell. But many will also offer you incentives to recruit others to pay the fee, which is really what these so-called opportunities are all about. They are among what the U.S. Federal Trade Commission cleverly calls Dot Cons.
The real business of these types of dot-cons is not wholesaling products or services. It’s selling the concept of the scheme itself, and duping you into reselling it for them. But by law in most U.S. states, one can’t profit from recruiting, with nothing changing hands but fees and commissions for the scheme itself. That’s illegal pyramiding. To get around it, these dot-cons sell tangible, “distributorship” Websites on which to seemingly resell their products or services. But a closer look reveals that, what’s really for resale, is the distributorship itself over and over again.