Sep
10
What does Queen Elizabeth’s victory over the Spanish Armada or Julius Caesar’s conquest of Gaul have to do with sales and marketing?
According to book author Patrick Henry Hansen, history has a lot of information source that you can use for business. When you look at momentous historical events, they are usually packed with eye-opening and entertaining examples that often teach timeless principles that are suitable for application in today’s modern world. He said we can draw out history’s most compelling moments to teach principles of presenting, negotiating, and even selling. His books are injected with fascinating people like General Patton and Meriwether Lewis.
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