19.jpg

When people think of marketing, they see it as product development and price setting. They see it only as a team that creates promotions and decide on how customers can purchase the products.

However, marketers are faced with much more issues than these. Their decisions must be legally sound, which is why they should understand patents, copyrights and trademarks. They must also be aware of the new world of the internet law (sometimes referred as cyberlaw). Being socially responsible, they must be in tune to society’s demands. Also, their actions must be ethical to prevent the moral destruction of the company they represent.

Trackback

no comment untill now

Add your comment now