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In order to achieve tasks effectively, marketing agencies should adopt several means to include Web Marketing, Client/Customer Loyalty Program, BTL-Event Support, Unaddressed Mail, List-Broking, Database Marketing, Telemarketing, and Direct Mail. They also need to oversee advertisement channels including newspapers, radio, and television. Knowledge of ‘point of sale’ advertising is also a must.

Direct Mail is a personally addressed mail that is sent by post. It includes information about a service or product in the form of plain or glossy printed text that is printed with or without images. On the other hand, telemarketing is done through a telephone call. However, it may not always result to a direct sale.

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