Dec
10

www.brightlightmarketing.co.uk
A lot of people hate unaddressed mails. Most of us get loads of them in our mailboxes. These are mails that are unsolicited and un-addressed. However, their effectiveness might be fairly good. A kid may go for a breakfast food or a mother may visit a certain store that they have seen in the promotional matter, brochure or leaflet that they saw in the morning. In any case, the efficacy of this marketing strategy lies in raising interest and creating controversy.
Marketing agencies of today are doing a very important work. But sometimes the work that they do crosses path with an advertising agency or an in-house marketing department of a big company.
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