Jun
10
More often than not, marketers still debate whether marketing is a form of art or work of science. In reality, the whole idea is relative. What matters is that, marketers should have a creative mind and must be intelligent enough to apply scientific principles to be successful in the industry. Their priority should be to ensure that the business objective is delivered. That there is effectiveness and accountability met. There is a need for marketing to have an organized credibility. Marketing should evolve because in this time of age, customers are not anymore 100 percent dependent on marketers to get information. They now consider communication among circle of influence which is much easier and fun.
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