Feb
21
Before going into multilevel marketing (MLM), check out your company first if it is operating legally. The criteria that you should take into consideration are the following:
Is the company carrying a good quality product that can be retailed?
Does the product reach the end user through independent contractors (direct sales representatives) and not through retail establishments?
Is the company’s compensation plan designed to reward the independent contractors for the sale of the product and not just through the introduction or enrollment of another participant in the program?
If the answer to all of these questions is “yes,†then you are dealing with a legal company.
You may think that major marketers now consider the web as the way or tool to success with the way commercial web is getting much attention. But according to research, a lot of marketing consumers still can not differentiate a website, an ad or a brochure. Although well known retailers like Circuit City, Nordstrom, Wal-Mart and Lowes have an idea about it, still, others seem not to get it. As an example, when Gap Clothing came out with its newest television commercial, its website was replaced with a single page that says “Under Construction” for a number of weeks. It gave a notion that there is no planning. Not even a built-in marketing.